Who We Are at Poppy Hills Golf Course

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There are 4 things that truly set us apart at this premier Pebble Beach Golf Course.

1. Exceptional Quality of the Course

Poppy Hills was renovated by Robert Trent Jones Jr in 2013. He was the original architect in 1985 and this could be called his “mulligan”, in fact Brad Klein of Golfweek Magazine said “Poppy Hills is the ultimate mulligan in design”. The renovation was driven by the NCGA’s vision and commitment to identify best practices to keep golf affordable and sustainable. Alan Shipnuck with Sports Illustrated summed it up by stating “The reborn Poppy Hills is more than a golf course, it’s a template”. Other notable names in the world of golf have shared their opinion on the quality of Poppy Hills:

Mark O’Meara
“I think it’s amazing. Nothing beats being on the Monterey Peninsula. And this golf course now is really beautiful, really nice”

Davis Love III
“It’s a bit like what Crenshaw does. You’ve got the fairway and then waste areas and trees. At times, you’re like, ‘Wow, it looks like Augusta.’ The 16th to me has an Augusta look with its big amphitheater and the no rough.”

Colin Montgomery
“Poppy reminds me a little bit of Pinehurst and a little bit of Pine Valley in many ways. This is an excellent course.”

Paul Vermeulen, Director of Competitions Agronomy at PGA TOUR
"Poppy Hills is the best $70 experience in all of golf, and I'm not sure what's second."

Lastly, Poppy Hills earned “Best Renovation” in 2014 from Golf Digest, Golf Week, Golf Magazine, and Links Magazine.

2. Exemplary Water Stewardship Practices

The deep commitment to water stewardship started at Poppy Hills in 1992 when we became a charter member of the Independent Water Reclaimed Users Group. This group of 7 golf courses in the Del Monte Forest invested almost $40M to privately fund a project to allow all courses to irrigate with reclaimed water.

The project included building a filtration plant at the Carmel Area Wastewater District Treatment Facility, creating a 115M gallon reservoir to store the reclaimed water, and installing 38,000 feet of piping to deliver the water to all courses.

This process currently provides 600+ acre feet per year of reclaimed water, allowing all 7 courses to irrigate with only reclaimed water.

Recently, Poppy Hills invested in a $14M facility renovation. The driving force of the investment was again water conservation. The project planning actually started in 2010, proactively focusing on water conservation years before our current drought and water reduction programs.

Highlights of the project include:
∙ Reducing irrigated areas from 86 to 62 acres.
∙ Commitment to fescue grass fairways and tees, the turf that requires the least amount of water and other inputs.
∙ Partnership with Toro to be their one beta site for the most cutting edge irrigation system that includes all of the most modern technology, as well as field testing Turf Guard moisture sensor technology and Precision Sense soil mapping and auditing.
∙ Beta Site for Toro’s irrigation system technologies. Turf guard soil moisture sensors, Precision Sense soil audit and mapping.
Of the 7 courses in the Del Monte Forest, we have improved from the 2nd largest consumer to the lowest consumer of water.

3. Exceptional Quality of Ownership & Management

∙ Owned by the Northern California Golf Association. Committed to following all best practices and identifying new ones. ∙ Provide over $1.5M in green fee discounts to NCGA members, while operating with an EBITDA of over $500K.
∙ NCPGA recognized as Best Merchandising Operation in Northern California by the NCPGA. Merchandise Revenues climbed to above $800,000 this year (over $18 per round) with CGS at 60% and an average inventory turn above 3X per year.
∙ Home of the Taylor Made Performance Studio for fitting and immediate assembly. 70% of all sales are made through neighboring golf course accounts with no revenue to Poppy Hills.
∙ Host 70+ NCGA and Junior Tour events all at significantly reduced fees.
∙ Belong to and play active roles in all golf related organizations including: NGCOA, CGCOA, CAG, USGA, NCGA, NCPGA, CMAA, GCSAA, GCSANC, and MCHA.

4. Outstanding Contribution to the Community

∙ Hosted 1,095 Youth on Course rounds for $5.
∙ #1 Caddy facility for Youth on Course. 157 caddy loops this summer where the junior caddy receives $25 from the golfer, $25 from YOC, and $50 in a scholarship account from local fundraising.
∙ Host high school matches for most local schools and provide complimentary access to all of our practice facilities.
∙ Donated 110 foursomes to local charities. Value of $940 each.
∙ Donated VIP packages (12 golfers and 24 dinners) to Salvation Army, Youth on Course, and Make a Wish. Each package included 12 golfers and 24 multi course wine dinners at Porters in the Forest. All three were sold for more than $5,000
∙ Author a weekly column in the Monterey Herald promoting golf and the positive attributes of the game.